Intrinsic and Extrinsic Motivation, What is this?
Anyone have any idea about it? Do you know what they mean and what they do?
Mostly the answer will be No!
This article will give you a little bit inside of what Intrinsic and Extrinsic Motivation is. Let’s start knowing about it by first looking at the meaning of both of the motivations.
Motivation, a reason that helps us acting or behaving in a particular way. And Intrinsic and Extrinsic are the two types of motivation.
Extrinsic motivation is an external form of motivation. For example, In your professional life there comes a point where your promotion is dependent on a project that you need to crack and work on and on the successful completion of that project your boss has promised you your promotion that is a very clear form of extrinsic motivation. In fact in this example there are two extrinsic motivators: your boss’s expectations and the promotion. Extrinsic motivation does not need to be another person always; it can be some demand from outside, obligation, or reward that requires the achievement of a particular goal.
Intrinsic motivation, however, is an internal form of motivation. The strive towards a goal that leads to personal satisfaction or accomplishment is an Intrinsic motivation. You can work even towards a long – term goal or reward for your business or a competition, but in this also your primary motivator is internal. (Intrinsic and Extrinsic Motivation)
In more simple words intrinsic motivation means you do something because you enjoy doing it and you are interested in that. That love and interest gives you motivation to do that work and you are happy from inside this is known as intrinsic motivation. On the other hand extrinsic motivation depends on external factors and rewards or to avoid negative consequences that can happen with you. Factors like reward or getting something physical in return becomes your motivation to achieve that and this is known as extrinsic motivation.
Intrinsic and Extrinsic motivation are different from each other but do the same work. It gives you motivation to achieve something. In life internal and external both kinds of motivation are important, if we have both forms of motivation in our life it gives a balance in our personal and professional life. Intrinsic motivation somehow makes us more happy from our personal point of view and extrinsic motivation works great in the professional field.
So having both Intrinsic and Extrinsic is like having a fulfilling and lovely motivating life.
Motivation is defined by psychologists as
Motivation has as many faces as there are human desires. Motivation is an internal process.
Motivation is that little part of us that spurs us to action. Understanding the forces behind motivation is a long interest of psychologists. If you want to know in detail about motivation then look at it from the eyes of a psychologist. (Motivation is defined by psychologists as)
Motivation is defined by psychologists as the process by which activities are started, directed, and sustained so that certain needs are met. Needs can be psychological or physical. The idea which is behind that motivation will guide you to accomplish a goal in your life that you want to achieve.
Psychologists have several theories on what forces actually cause an individual to act. Some of these theories are based on need, while others are based on instinct and arousal. In fact, motivation can rarely be narrowed down to a single driving force. (Intrinsic and Extrinsic motivation)
Emotion and motivation can be intricately linked with each other; they are fundamentally two different things. Motivate is the thing that describes the wants and needs that directs us towards our goal. An emotion is a subjective state of being that we often describe as a feeling within us. Motivation and emotion both are linked with each other in several ways; they both influence our behaviour and lead us to take actions that we have to take, on other hand emotion acts as a motivator itself. For example, when you are facing the emotion of fear it can lead you to motivate a person to leave a stressful situation, while the emotion of happiness motivates a person to be more productive on a certain work that reinforces that emotion within. (Motivation is defined by psychologists as)
In the aspect of human behaviour motivation is very important. Your choice is certainly influenced by the motivational state of your mind when you make a decision. If you are motivated, you learn better and remember more of what you learned. In our society, it is common for authority figures to introduce competition as a means to increase people’s motivation and performance. In sum, motivation matters. We at the same time need a comprehensive picture of how different types of motivation can fit and function together within us to produce a behaviour that turns into motivation of achieving something.
Intrinsic v/s Extrinsic Motivation
The difference between Intrinsic and Extrinsic motivation lies in the reason for doing something. People can engage in some similar goals but with different purposes, and therefore different motivation is shown and required.
Intrinsic v/s extrinsic motivation, it is difficult to choose between two of them as they both are equally important and required in one’s life to accomplish something.
If you engage in an activity that gives you satisfaction and happiness then it is intrinsic motivation but if you are engaged in an activity to win the reward so the motivation behind that is called as an extrinsic motivation. Similarly if you are washing utensils just because you like cleaning then it is known as intrinsic motivation but on the other hand if you are washing utensils just to get some extra allowance then it is an extrinsic motivation.
Intrinsically motivated behaviours are performed because of the sense of personal satisfaction that they bring. Intrinsic motivation thus represents the reward in the satisfaction of performing the activity itself.
On the other hand extrinsically motivated behaviours are performed in order just to receive something in return from others and have some reward after the achievement. The Extrinsic rewards are mostly shown to someone who shows a little interest in an activity that they need to complete so to give them so kind of motivation rewards are used and this is the form of extrinsic motivation. (intrinsic v/s extrinsic motivation)
Let’s be honest, intrinsic motivation sounds more interesting than extrinsic motivation, doesn’t it? When you are intrinsically motivated, you can, you are less dependent on external factors and you are able to focus more keenly on the tasks at hand. Looks that way, but that’s not always the case.
Intrinsic motivation is for those who are more task-oriented. They are quite the opposite of extrinsic motivation. Extrinsic motivation is for those who are more result-oriented. They focus more on rewards, promotions, trophies or something in return.
You need both intrinsic and extrinsic motivation to accomplish your daily task and stay motivated. So when we do intrinsic and extrinsic motivation we will end up agreeing on both the types as they are something that every needs. We all need some internal satisfaction with some physical reward also so here intrinsic and extrinsic motivation takes place together to finish the work or goal that you are working on.
What you need is a bit more than just an inner push with a little reward along with that to achieve.
Intrinsic And Extrinsic Motivation Theory
Incentive theory is based on the idea that behaviour is primarily extrinsically motivated. It shows that people get extra motivated to perform some activity if they receive something in return like a reward or something afterwards rather than simply because they enjoy and love the activities. (Intrinsic And Extrinsic Motivation Theory)
Instinct is a fixed, inborn pattern of behaviour that acts as a drive. Therefore, Instinct Theory postulates that behaviours occur so we can satisfy basic survival needs. An example of an instinctual drive is fear, which allows people to avoid dangerous situations. (intrinsic and extrinsic motivation)
Although some of the motivational theories argue that intrinsic and extrinsic motivation have some addictive effects on the performance of the person and the satisfactory level, research tells that these two types of motivation tend to interact with each other. Specifically, when extrinsic rewards are offered to a person for doing an intrinsically motivated activity, the rewards can either enhance or diminish the person’s intrinsic motivation.
Extrinsic motivation is internalized effectively to change the central distinction in motivation from intrinsic v/s extrinsic motivation.
Intrinsic And Extrinsic Motivation In Marketing
In the world of marketing motivation is very important because the field of marketing needs a lot of patience and courage to work in. People in the field of marketing look for motivation every now and then to keep going with the concept and project they are working on. (Intrinsic And Extrinsic Motivation In Marketing)
Marketing is a field where a person needs lots of confidence and concentration. If they don’t have the confidence in their own product/service then they will fail to sell that in the market and that will be a big failure for all the marketing people. So to never let go of that confidence we need the motivation and this motivation can be intrinsic or extrinsic because they both work very well together for marketing business.
Motivation. It’s the reason why we do what we do. Knowing the different types of motivation if you are working in marketing then it is essential to understand how you can motivate the customers, clients, your team and yourself as well. (intrinsic and extrinsic motivation)
In many ways, marketers are motivators. Every day, we work to encourage others to do something. The marketers understand the most effective measures so they can understand their target audience and use a mix of messaging, design, psychology, and strategy to motivate them to act.
Business owners need to understand that intrinsic motivators almost universally create stronger bonds when it comes to relationship elements such as loyalty and advocacy. In fact one of the best summaries of the power of intrinsic motivation on branding is Simon Sinek’s concept of “leading with Why”.
Identifying and increasing intrinsically motivated shoppers and customers is really the foundation of organic growth. But the problem with these emotional drivers can be hard to measure. Or at the very least they can be intimidating. (Intrinsic And Extrinsic Motivation In Marketing)
Extrinsic marketing tactics are marketing tactics that work on creating rewards that are external to the purchaser’s feelings or individual satisfaction. These would include tactics like offering some kind of discount and attracting the customers and communicating the features of a product or bonuses like a first month free offer. A good example of this would be GoDaddy’s email marketing promotions which often feature 10-30% off their web hosting, email hosting or domain name registration services.
On the other hand the marketing tactics for intrinsic marketing works on creating feelings and satisfaction at individual level within the prospect and buyer. The intrinsic marketing tactics include some participative experience, social responsibility, or feelings. A good example of this might be offering to donate money to charity with the purchase of a product/service.
Studies show that humans respond more powerfully to intrinsic rewards and this rule applies in the marketing arena as well. Extrinsic motivation can be useful from time to time but it does not have a lasting impact, it can play a role of temporary motivation but not permanent. While intrinsic motivation has its impact for a longer time and in marketing it builds the compound and grows over time. So what do you think will be a good investment? Something that you receive short-term gain from or something that will grow and you can reap the benefits of from time and time again for many years. I know what kind of marketing motivation will help me in my business and where I should invest.
We should not neglect the power of intrinsic motivation in marketing. When selling a service or product intrinsic can work for a long term goal as people get connected to something emotionally, it can be more effective to target others’ intrinsic motives. Researchers say that intrinsic motivation is more of an individualized and is effective at creating lasting, long-term changes in behaviour.
So think what is good for you and your business. And let us know your thoughts on this in the comment section or tag us with your views on Instagram.